There are a lot of ways to interview a prospective coaching client,
whether you do so over lunch or in a complimentary session. Here
are a few thoughts I've adapted over the years from the late Thomas
Leonard, who was one of my own coaching mentors. I hope you find
some of them useful in your own marketing strategies. Remember,
don't seek to "sell coaching" -- Rather, talk to people about what
REALLY interests them ... THEMSELVES! Happy marketing! - Coach Jim
Possible Marketing Questions
1. Where do you want to be in 5 years?
2. What’s the biggest challenge you're currently facing?
3. What interests you most about coaching?
4. How perfect is your life?
5. If you could have anything, and money were no object,
what would it be?
6. When would you like to start working together?
7. What are you looking for in a coach?
8. How would having a coach help you (earn more, be more productive, etc.)?
9. What are you wasting your time with?
10. What’s holding you back the most?
11. What's the vision you have for your business?
12. What's your most urgent problem?
13. Where are you failing behind?
14. What 3 opportunities are you avoiding/not taking advantage of
right now?
15. What changes do you want to make in your life/work in the
next 90 days? 6 months? year?
16. What goal(s) are you ready to achieve?
17. Are you earning enough?
18. What's holding you back financially?
19. What needs immediate attention?
20. Are you honestly ready for a personal makeover?
21. What are you putting up with?
22. What’s the one dream you've given up on?
23. What are you waiting for?
24. Is there a single change worth making right now?
25. What will your legacy be? Is it the legacy you want
to leave behind?
26. What does your ideal life look like?
27. What skill(s) do you most want to learn?
28. Would you like to master the Internet?
29. Who is taking advantage of you right now?
30. What gift’s aren’t being fully developed?
31. Are you coaching or managing?
32. What measurable results are important?
33. Have you ever worked with a coach before?
34. May I tell you how I work?
35. What are you selling on your website?
36. What motivates you to get out of bed each day?
37. What’s your strategy to achieve that?
38. What would you like to sort out?
39. What keeps tripping you up?
40. What’s possible for you financially?
41. How might I be able to help?
42. Would kind of support would make all the difference?
43. How could you use a coach for that?
44. Are you feeling a bit out of balance? Where?
45. How open are you to collaboration?
46. Are you truly ready for the next level of your life?
47. Whose life are you living?
48. In your company/organization, who needs coaching?
49. What is your most important project right now?
50. How much freedom/time/money/energy is ___(fill in the blank)___
costing you right now?
51. BONUS: What is is about (name the subject) that you don't
want anyone else to know?
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